Companies convey themselves through their service and general overview, including society's own views and opinions. They take pride in themselves and their company, they strive to make themselves better than others - providing the best service possible. They spend a lot of money on services for various parts of their own businesses, such as: advertising their business, advertising for staff and clients, advertising for their own business support, advertising their businesses' service and overview.
But what exactly is expected?
Most companies have programs for various parts of their business: a program for staff, a program for their customers/clients and depending on what their business does, they also have a program for employers. Eg. Castle Personnel is an employment agency. Not only do they provide an employment service for the unemployed, they also work on behalf of other companies and government services. What a lot of people do not know, is that they are also a business who helps the disabled with various support services.
What does society expect?
We expect to be provided with nothing but the best of everything.
• Diversity - There are many services which are available for all types of people with different nationalities. But when it comes to certain businesses, there are some minorities which don't use these services because they worry that their cultural background or their lifestyle may affect the outcome. Eg. The Hilton Hotel - being one of the largest chains in the world, I wouldn't stay there because I know that I can't afford it. Whereas, my father wouldn't stay there because he would feel that his colour would be a problem - getting/receiving any services etc. The father of my child wouldn't stay there, because he would feel like everyone would be looking down on him and making him feel uncomfortable. This can happen to many people and many businesses, which can be a massive loss for many. How? If certain businesses knew that some people felt like this, they would find a way of making it work for both sides. If the everyday person knew that they would be welcomed by certain we businesses, their anxieties would disappeared and both sides wouldn't miss out.
• Services and Support - No matter what it is, every service should have support for themselves and their clients/customers. Some people don't ask if there's any support, as they were never informed about it and do not know that it is available. This is also where diversity can become a worry due to the client's own anxiety.
• Business
Society expects staff to be courteous of their client's needs, ensuring the right ethics are placed - depending on the service or support. They expect a company to be professional in every part of their business and the service(s) they provide.
What does society class as business professionalism?
Advertising plays a big role in the media industry and within society. This is how a company displays a part of their professionalism, providing as much information as possible and within a short amount of time. With the internet being one of the main forms of everything, it is also one of the best places to advertise and provide services.
When an individual views a business website, they expect to be amazed immediately with eye catching words and images - something that can grab their attention fast. With personal websites, anything and everything can happen - no one is ever surprised by what they may see next, they change so often. Personal websites also provide their own service - they provide space on their website for companies wanting to advertise their business. A lot of these services are known as 'Affiliates'. There are many businesses who provide a service to many companies looking to advertise wither other business and personal websites.
The worst or most embarrassing thing for a company or business:
There are many things which could change the outcome of a company or how they conduct theirselves and their business. When I look at any advertising, the first thing I notice is spelling mistakes and errors. A business shows their professionalism through their knowledge, which also includes basic reading and writing skills.
As I have mentioned on many occasions, I am currently building the main website for my personal website 'Missxstatic'. Currently in place, is a basic website of only a few pages. It provides basic information of what I am currently doing and interests. There were a lot of blank spaces on the basic site, which has been filled in by advertisements. The new website doesn't have as many advertisements and are neatly placed within the pages, unlike the basic website. I have a lot of blog sites and for various reasons which don't need mentioning (I hardly use them anyway), but I only use 2 blogs which are connected to the main website. The blog link on the main website is to 'The Missxstatic Blog'. All of the pages either link to it's own blog or the main website, while there is 1 link on there which links to The Blog of Missxstatic - which is a blog of various reviews and complaints in life. As a new affiliate and publisher, I have noticed many things about advertising and the companies who need it. There are many businesses who'll approve the application immediately, while there are many which are pending approval. Most that are pending approval, are usually waiting for you to change something on your website which suits them. When or if it doesn't happen, it is either declined or stays pending. From the couple of businesses that declined my application, I was glad that 1 of them had declined my offer - in their message, I received a reason why I was declined. They replied "not appripriate". As you may notice, my spelling is quite good for Australian and New Zealand standards - as the spelling is different in other countries. And who's iPhone hasn't changed their text? Mine changes it often. I find their response to be unprofessional of a business and am glad not to be associated to the embarrassment. I'm not sure if the errors appear in their advertisements or website, but I have already experienced the undertow that most customers never see.
So, a word to the wise... Professionalism exists in EVERY part of the business world, let it exist within your own.
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